This was the vision for the team at River Island when they launched the project with Mercaux. They knew that achieving these three things will ultimately result in a positive impact towards business critical KPIs for the store.
So how did this British fashion retailer accomplish their goal of reducing friction in the transactional journey, and smashing through the initial targets they set? Read on to find out how Mercaux was instrumental in bringing their idea of self-checkout to life.
"The business benefits that we wanted to accomplish were to reduce the friction in the transactional journey, such as avoiding the queues and ultimately reduce the wait time, but also reduce the amount of staff time needed to occupy the POS desks.
Instead, we wanted to redirect that resource to assist customers and ultimately improve the customer experience."
David Edwards
Head of Architecture, River Island