The first stage in recovering from a crisis is to understand the position in which we must recover from. This is why we decided to conduct an industry-wide survey of 35 retailers, across the UK, Spain, Italy, Russia and USA during a phase in the COVID-19 pandemic when governments across the world had enforced store closures: March-April 2020

The survey highlighted 4 key areas that management teams and departments should consider when re-imagining how their business should operate in the future to recover from the crisis;