The Wall Street Journal reveals
... and it includes QR App & Digital Fitting Room - sound familiar?
Scan a QR code to access the in-store shopping App. Scan barcodes to instantly reveal product descriptions and availability or use the search and filter functionality to display recommendations from the full endless aisle catalogue. Customers can then like products, build baskets of items they want to purchase or request help from store associates.
In addition to scanning the barcodes of products they have brought into the fitting room to display rich product information, customers can browse the full catalogue, search for specific items, and view complementary products to complete the look. Customers request items be brought to the fitting room from store associates and build baskets for purchase.